Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Additional Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Information

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

What Customers Say About Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands:

I was disappointed to discover that every page was heavily marked and difficult to read. The seller indicated that there was some markings in the book. This was misleading.

It teaches what the difference between a brand and logo. The book is a good reference for someone who is just starting out. This is a good book. It has lots of information and photos.

Rather disappointing. this book came really dirty and beat up. The book on the other hand is a great book, and a worthy read. I ordered this book from Amazon new instead of used because I'm rather obsessive about book condition. Strangely.

Excellent. The information is categorized and outlined so meticulously. I have learned so much from reading this book.

This helped me in developing a good design for my project. I like the detail, the graphics and the comparisons for the different logos. I used this book for a graphic design course that I'm taking and it was very informative as well as thorough. It was interesting to read about all of the brand identities and how logos really affect the way a company is viewed.